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Home Staging Could Pay for Itself and Increase Seller Equity

Oct 02, 2017 10:49AM ● By Don and Norma Flaskerud

By Norma Flaskerud

(Source: Economist Commentaries, by Amanda Riggs, September 5, 2017)

It is Don and Norma’s experience that staging a home increases its value far more than the cost of staging.  It certainly can shorten marketing time.  National Association of Realtors (NAR) researched this matter.  We appreciate their research as it provides some hard statistics to back up our experience.  Their findings are summarized here.

In a survey of Realtors who work with buyers, staging a home before listing it for sale on the market could create a price increase of up to five or 10 percent. On a $500,000 home, that could add between $35,000 to $50,000, paying for the cost of home staging and increasing a seller’s equity.

In a new NAR report, 2017 Profile of Home Staging, 59 percent of Realtors who work with sellers said that staging a home could increase the dollar value buyers offer. Twenty-nine percent said it can increase the dollar value offered by one to five percent, and 21 percent said it could increase the dollar value offered by six to 10 percent. Sixty-two percent said if there is no impact on dollar value, however, home staging at least speeds up the time it takes to sell a home.

How to Stage a Home

Forty-nine percent of agents representing homebuyers said that home staging positively impacts their view of the home. Seventy-seven percent of agents said that home staging made it easier for buyers to visualize the property as their future home. The living room was listed at the top as rooms that are very important to stage (55 percent), followed by the master bedroom (51 percent), and the kitchen (41 percent). Thirty-eight percent of seller’s agents suggest that sellers stage all homes for sale, and 37 percent recommend that if a seller does not stage, they should declutter and fix property faults. 

Paying for Home Staging

Most often, the seller pays before they list their home on the market, said 25 percent of agents. In some cases, the Realtor personally offers to stage a home (21 percent). A Realtor can also offer to recommend a reliable and affordable home staging service (14 percent).

In closing, The Flaskerud Team offers staging as a service to all our sellers.  For most people, your home is your single biggest asset, and we want to help you get your highest and best sales price! Call us for guidance on selling for top dollar in today’s real estate market!  We look forward to hearing from you at 925-338-2980 or [email protected].