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Total Wine & More Opens Pleasant Hill Superstore

Oct 30, 2016 09:53PM ● By Elena Hutslar

Total Wine & More’s new store in Pleasant Hill.

Total Wine & More, America’s largest independent retailer of fine wine, spirits, and beer, has opened a new location in Pleasant Hill. This is the first Total Wine & More store in Contra Costa County.

            “This is a win for the Pleasant Hill community in many ways,” says David Trone, who co-owns Total Wine & More with his brother, Robert Trone.  “Our new store will increase the selection of high-end, quality wines and beers available for residents, provide the great service and competitive pricing that sophisticated buyers appreciate, as well as generate substantial retail sales tax that can bring additional services to the people of Pleasant Hill.”

            “The key to our success has always been a focus on three foundational pillars - service, selection, and price,” notes Trone.  “Today’s discerning customers deserve a unique retail experience, and that is exactly what we deliver.”

            The Total Wine experience differs from many wine, beer and spirits retailers.  Each store offers a large format, stocked with more than 8,000 wines, 3,000 spirits, and 2,500 beers, creating a “wow” factor that is undeniable, according to Trone.

            “We offer our customers the best trained staff in the country,” remarks Edward Cooper, Total Wine’s Vice President for Public Affairs and Community Relations. “Beyond our ongoing training program, we also take 70+ team members each year on an educational trip to Napa and Sonoma Valley wineries, and every other year we take 50+ team members to Europe to experience and learn about the great wines of France, Spain and Italy.”

            The Pleasant Hill store, located at 3250 Buskirk Ave., is the 147th location for Total Wine & More and its 17th California location. For more information on Total Wine & More, including its community outreach efforts, product offerings, stores locations and hours of operations, visit