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The Cobra Experience

Mar 02, 2016 11:34AM ● By Becky Coburn

Welcome to the Neighborhood

In the 1960s, the Shelby Cobra captured the hearts and imaginations of car racing enthusiasts. Carroll Shelby, the facilitator of the famous Shelby Cobra, GT40, Daytona Coupe, and GT350, amongst others, campaigned cars from 1962 to 1968 at Shelby American in Southern California.  These cars remain giants for their contributions to the evolution of the muscle car industry in this country.

The linchpin of the Cobra Experience is the promotion, conservation, education, and preservation of cars produced by Shelby American. In the early ‘70s, Drew Serb, founder and curator, was captivated by the Cobra and started his journey of restoration and dedication to this special car.  Through the years he gained experience in Cobra repairs and amassed an enviable inventory of spare parts, artifacts, and memorabilia. He wanted to share these increasingly rare cars with the public and was able to transform his passion for the cars into the Cobra Experience.  He is fortunate to run this museum with his wife, Janet, and daughters, Emily and Kate.  The Serb family has always been local to the East Bay and is very proud to be able to share their passion with our tight knit community. Further education of the masses, especially the next generation, is what they hope to accomplish. 

The Cobra Experience is a 25,000 square foot museum located in Martinez, and it showcases the original Cobras, Shelby Mustangs, Daytona Coupe, GT40, King Cobra, Sunbeam Tigers, and a Lotus. Currently there are 24 cars on display. There are engine and wheel displays, posters, photos, and a shop scene as it was at Shelby American in the ‘60s. Unique to the museum is a 40-seat surround sound theater that features an HD film about the cars and about the Ford and Shelby American story. The facility is available to rent for events and can accommodate up to 300 people.  The theater seats up to 40, a board room/library is available for small groups, and a lounge adjoining the large covered patio area seats up to 80.

To find out more about The Cobra Experience, visit or call 925-558-5585.

 Upcoming events:

Open Day - March 20, 11am-4pm

Open Day - April 17, 11am-4pm 

Seis de Mayo Casino Night Fundraiser - May 6, 6pm

Open Day - May 15, 11am-4pm 

Cobra Day Car Show- ALL FORDS PRE-'70 - June 4, from 12-4pm

Open Day - June 19, Father's Day, 11am-4pm