Martinez Plans for Two Outdoor Concerts
Jan 31, 2015 04:06PM
● By Jennifer Neys
Main Street Martinez and Prime Time Entertainment (event promoter) are intending to organize and produce at least two concert events at the Martinez Waterfront Amphitheater in May 2015. Both events will take place on one weekend, with Blues by the Bay Festival on Saturday, May 2 and a Latino heritage event on Sunday.
Councilmember Lara Delaney said, “I like the idea of the partnership. We’ve had such a great track record of success with Main Street Martinez organizing events. I think that brings an additional level of experience particularly with marketing events. I think it could be a winning combination.”
On August 8, 2013, the Martinez City Council approved the allocation of $49,750 from the General Fund Unassigned Fund Balance to fund a concert at the Martinez Waterfront Amphitheater and directed staff to attempt to recoup 100% of the funding. On May 10, 2014, the city hosted the first Blues by the Bay Festival, which resulted in recovering 100% of the city-provided funding, plus an additional $14,605 in net proceeds.
On January 13, the city council approved those $14,605 net proceeds to be given to Main Street Martinez to use towards the two events specified. Additionally, Main Street Martinez will receive $10,000 in seed money from the city for the production that would be reimbursed from future proceeds. Finally, if there are any profits remaining after the money is reimbursed to the city, those proceeds would be shared, with Main Street Martinez receiving 35%, Prime Time Entertainment receiving 25%, and the City of Martinez receiving 40%, which would be dedicated to future events.
Mayor Schroder said, “I’m happy to see the amphitheater is being used. I wish it was used every weekend, and I hope in the future we are able to develop that into a turnkey operation and have events there all the time.”