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Social Media Summit


Description:

Social Media Summit 2015

Most entrepreneurs and small business owners are drowning when it comes to social media.

If you're challenged with creating content and driving sales with social media, join us.

You'll learn:

-What is Lean Content? How will it help me?

-Enhance Your Professional Development

-Network with Other Marketers

-Meet Experts In-Person

-Valuable Connections with Your Peers

Keynote, Ally Greer, Scoop.it

The Lean (and mean) Content Machine

As a business owner or entrepreneur, you know that "content is king" and you need to have a content marketing strategy to get noticed online.

But if you're like the more than 50% of both B2B and B2C marketers, one your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?

The answer: Lean Content.

Lean Content Marketing is the optimal use of tools, time, and resources to make the most out of your content marketing strategy.

Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director.

Lean Content can be applied in companies from startups and small business owners all the way to enterprise business leaders.

Key themes include:

-Optimizing content discovery

-Scheduling content to publish throughout the day

-Leveraging social analytics

-Curating with your team

-Publishing weekly newsletters from the content you've already curated

Featuring:

-Ally Greer, Director of Content & Community at Scoop.it

-Gail Nott, Social Media Strategist

-James Wu, Employment Law/HR Attorney

-Julia Glyde, Speaking Expert

-Ben Lobenstein, Amplify the Experience

-Alison Stripling, Cornerstone Creative Agency & Host

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