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Finding the Right Realtor

Jun 01, 2015 04:14PM ● Published by Glenn Allen

by Glenn Allen

Whether you're in the market for a new home or need to list a property you already own, finding the right agent is essential. A well-matched Realtor forms a partnership with their client, sharing values and using proven strategies to make the deal happen. The five criteria I discuss here will go a long way toward helping you choose an experienced agent who can be a trusted advisor and negotiator. 

Good Listening Skills. Your broker needs do more than show the house and handle paperwork. An empathetic listener can translate what you tell them into a plan of action.  If you're a buyer, they should be able to read between the lines to separate must haves from non-essential wish list items. If you're a seller, they should be able to respect your opinions without allowing you to make costly errors when setting or negotiating the selling price.

Reputation. Good real estate agents have made a name for themselves. Other brokers respect them, and former clients have positive things to say. This is important for a couple reasons. The more positive exposure your agent has, the better able they are to negotiate deals with other brokers, and in a service oriented profession like real estate, visibility means access to more properties and contacts, which can expedite the buying and selling process. 

Versatility. Although some brokers specialize in a real estate niche, ideally you want someone who deals in a broad market. A versatile agent understands real estate dynamics, e.g. how a new condo development affects the property value in surrounding homes, whereas a niche agent will simply show you a condo in the new development or a home near it, as though the two properties had no larger interrelationship. The Realtor with the big picture experience is the one who can pinpoint with greater accuracy how good an investment your property is.

Technological Savvy. A whopping 92 percent of people use the Internet as a tool in their real estate searches, according to the National Association of Realtors (NAR). The Realtor you choose must have access to the most sophisticated databases in the industry so they are able to find properties that meet your criteria down to exact specifications. You should be able to access their website both from a desktop and a mobile device. Ideally, they are not only expanding their contacts through social media networking, but have also created a website that contains valuable client resources that you can use throughout the process.

Resonant Core Values. When choosing your Realtor, service, integrity, stability, communication, and contribution are critical core values. Your broker needs to be a rock you can depend on to get the job done, no matter how stressful the prevailing market is. Dissonant values lead to indecisiveness and conflict. Always go with the broker who speaks an ethical language you can relate to.

 More information, including 10 Questions You Need to Ask Your Agent, can be found at  Please contact me for a free, no obligation consultation.


Home+Finance June 2015 Finding the Right Realtor
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